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Prestige Fragrance Industry Primed for Mother’s Day

NPD reports a rise in sales for the first quarter of 2012.

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By: TOM BRANNA

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Fragrance sales within prestige department stores during the first quarter (Jan. – March) of 2012 reached $501.2 million, a gain of 11% versus prior year, according to The NPD Group. Units also posted a growth, up 7% with close to 8.0 million units sold. Women’s fragrances experienced a 11% growth in dollars for first quarter sales. Almost every brand among the top 10 women’s fragrance brands posted growth, with four that experienced gains stronger than the category performance of 11%. ...

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